Start with the truth

by Kathy Dragon on October 29, 2008

Having read “all marketers are liars” I love this suggestion…

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In a recent post, Seth Godin offers some storytelling suggestions:

Start with the truth. Identify the worldview of the people you need to reach. Describe the truth through their worldview. That’s your story. When you overreach, you always fail. Not today, but sooner or later, the truth wins out. Negative or positive, the challenge isn’t just to tell the truth. It’s to tell truth that resonates.

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