Great 2 Min Video on relevant Consumer Trends for 2012. How might these effect the Travel Industry?
My thoughts…
Need to “Escape” from todays pressures= travel without hassel. Well organized immersive small group tours & well planned FIT
Global Connection: “We vs Me”, looking to connect, give back, become a global citizen. Experiential International Travel, Community Based Tourism, Travelers Philanthropy & Voluntourism
Green Movement & Importance of Food: Growth of Culinary, Organic & Farm Tourism
Women having more choices and changing priorities. Women increasingly choosing travel.
Reintroducing Randomness and personal discovery: authentic travel, investing in “Experiences”
Digital Content and Interaction: travel content (images, stories, videos) will continue to be valuable allowing experiences to take place before and after travel, as well as for those who are not traveling.
Positive Aging: Boomers and Beyond will become and acceptable face of experiential travel
Desire for real engagement/objects: Going there, meeting people, tasting foods, hiking trails “real vs virtual” travel.
