Best Boomer Travel Comments from ILTM Cannes

by KathyDragon on January 18, 2012

Baby Boomers continue to hold a strong grip on the luxury travel market, spending more than $2 trillion each year, according to research company Mintel.

They are increasingly interested in healthcare and wellbeing with breaks that produce measurable results, as seen at The Ranch in Malibu, a results orientated luxury boot camp that helps guests achieve fitness,nutritional, weight-loss and detox goals.

Boomer Luxurians appreciate ‘slowtopia’ travel: glamorous, languorous journeys, such as the nine-day trip on The Deccan Odyssey, a train in India that features a spa, fine dining, libraries, lounge cars and butlers.

Reaching their twilight years, Baby Boomer Luxurians are less interested in material goods, and prefer to spend on experiential goods. ‘If you’re 50 years old, you’re looking at having 30 years left,’ says Pam Danziger, founder of luxury marketing company Unity Marketing. ‘Boomers are thinking, ‘What do I want to do?’
For them, the answer isn’t buying a diamond ring, it’s buying an experience.

Boomers buying Experiences


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